Arri commissioned us to create an exhibit for broadcast Asia that would also commemorate their 100th year anniversary in the film industry. While Arri originally became known for their film cameras, they particularly wanted to highlight other products at this exhibition, including their lighting systems and gismos.
To showcase their lighting products, we came up the idea of creating a light tunnel that was informed by the circulation of visitors at the exhibition hall. We placed the central logo toward the main entrance to help pull guest from the main entrance into and through the exhibit. We then placed other products displays around this main axis.